Show Notes: Robbie Samuels.  

📌 Episode Summary:

I sit down with Robbie Samuels, four-time author, virtual event expert, and creator of the Biz Book Pub Hub, to uncover what really drives book launch success—and why most authors are missing the mark. Robbie shares how he went from a first-time self-publisher with no launch strategy to building a thriving six-figure business and a reputation for transformational launches that regularly generate 100+ Amazon reviews...by launch day!

Whether your book is out already, in progress, or still just an idea, this episode will give you a roadmap to launch like a pro—and make your book a true business asset. (Want to see behind the scenes of one of Robbie's book launches? Register to be an ARC reader here: http://www.robbiesamuels.com/launchteam)

🔑 What You'll Learn:

• The difference between your publication date and your launch date (and why it matters)

• The five phases of a high-converting book launch strategy

• Why most reviews don’t come from friends and family—and who you should be asking

• How Robbie used old sign-in sheets from speaking gigs to build his launch team

• What it actually takes to get 100+ Amazon reviews

• How verified reviews impact your Amazon visibility

• Why hitting #1 on Amazon doesn’t mean as much as you think

• How to ethically guide your reviewers step-by-step through leaving a review (and how it strengthens your relationship to help them follow through on their intention!)

• Why giving your book away (or pricing it at 99 cents) can be profitable

• How Robbie’s metaphor of a triathlon changes how we think about book marketing

Memorable Quotes:

“The goal is 50+ Amazon reviews by launch day but the purpose is the process—waking up and engaging your network.”
— Robbie Samuels

“You don't hire a publisher to market your book. Their name tells you what they're there to do: publish.”
— Robbie Samuels

“Writing a book isn’t a marathon—it’s a triathlon. Writing, publishing, and marketing are three distinct races.”
— Robbie Samuels

🎁 Bonus Resources:

• Get a free 30-minute Book Launch Brainstorming Session with Robbie: BookLaunchBrainstorm.com

• Learn more about Robbie’s new book: Launch Your Book: An Entrepreneur’s Guide to Reviews That Drive Revenue (coming July 8, 2025!)

• Join the Biz Book Pub Hub, his author community and expert directory

📚 Connect with Robbie Samuels:

• 💼 LinkedIn: Robbie Samuels on LinkedIn

• 🎧 Podcast: On the Schmooze & The Entrepreneur's Book Launch Show

• 🥐 Look for the croissant emoji in his name—now you know why it's there!